WASHINGTON, Feb. 5, 2021 /PRNewswire/ — Place DC (DDC), the formal spot marketing and advertising business for Washington, DC, and Situations DC, the District’s formal convention and athletics authority, have issued an RFP for imaginative solutions to make a multi-channel promotion recovery marketing campaign aimed at driving visitation to Washington, DC and resuscitating the city’s strained hospitality market in the midst and wake of COVID-19.
Major organizations from the District and all around the region are invited to post their proposal for inventive that drives recognition of Washington, DC’s one of a kind choices as a leisure place, eventually increasing travel. The RFP is for resourceful expert services only, and the picked, on implementing a robust marketing and advertising marketing campaign.
“We are thrilled to collaborate with our companions at Spot DC to discover leading ad organizations throughout the region who want to continue to guarantee that Washington, DC remains a best domestic and global journey place for years to arrive. We are wanting for ground breaking and fresh new imaginative suggestions to current market our town and know that the marketplace is poised to exhibit what we can do together,” said Max Brown, chairman, Gatherings DC Board of Administrators.
Washington, DC relished 10 many years of file tourism growth in advance of the pandemic started off. In 2019, DC welcomed a document 24.6 million website visitors, who used $8.2 billion, created $896 million in District tax profits and ended up responsible for 78,266 work opportunities in DC.
The pandemic reversed this trajectory as it did for towns all around the world. Tourism Economics approximated that visitation would slide by 57% in 2020. From mid-March to December previous year, customer shelling out was down 71%, or $4.9 billion, and DC shed $375 million in tax profits. According to STR, resort profits for that same time period was down 87%, or $1.6 billion.
“The pandemic has pressured us to working experience what comes about when tourism falls precipitously. DC’s hospitality businesses are struggling, people are unemployed and city tax earnings from customer expending has dropped,” mentioned Elliott L. Ferguson, II, president and CEO, DDC. “When the pandemic subsides, and a lot more people are traveling, there is going to be a large amount of competitors to gain customers again. We are grateful for our partners at Activities DC who realize that a sturdy restoration campaign is very important to make absolutely sure DC captures our truthful share of website visitors.”
“We are centered on distinguishing our nation’s funds as a premier world-wide journey place. This is a pivotal time for our marketplace, and the pent-up demand for travel implies probable company will confront extra selections than ever for where by to pay a visit to. We, and Vacation spot DC, are hunting ahead to determining an agency spouse with world wide views and sharing our resourceful and collaborative eyesight for positioning our awesome metropolis as a leading destination,” claimed Greg O’Dell, president and CEO, Functions DC.
Analysis will tell the recovery campaign as facts shows desire to vacation, safety and funds all participate in a position in buyer selections. In accordance to a countrywide review by travel investigate corporation Destination Analysts, 57 p.c of normal tourists are now open to receiving journey details, however nearly 50 % of these surveyed stated they would hold out to travel “until vaccines are widely obtainable.”
Organizations will faucet into what sets DC apart for buyers, which include extensive out of doors space, 100 cost-free things to do, varied neighborhoods, new hotels, outstanding arts and society, Michelin-rated dining scene, residing historical past and one of a kind capability to host peaceful Very first Modification demonstrations. This 12 months, DC appears to be like ahead to celebrating the 175th anniversary of the Smithsonian Establishment, 100th anniversary of the Phillips Assortment and 50th anniversary of the John F. Kennedy Heart for the Accomplishing Arts. In early 2021, Place DC relaunched its impressive purchaser internet site, washington.org, in progress of the restoration campaign rollout.
About Destination DC
Spot DC, the formal desired destination marketing and advertising group for the nation’s funds, is a personal, non-income membership group of 1,000 businesses dedicated to promoting the place as a leading global conference, tourism and exclusive situations spot with a special emphasis on the arts, cultural and historic communities. By developing and executing centralized and cohesive product sales and internet marketing strategies, Location DC generates economic improvement for the metropolis as a result of tourism and conferences.
About Occasions DC
Events DC generates economic and local community advantages for the residents and corporations of the District of Columbia by making a leading function working experience in the nation’s money, and by means of the promotion of Washington, DC as a environment-class place. As the official conference and sporting activities authority for the District of Columbia, Occasions DC owns and manages some of the most frequented venues across the nation’s capital including the Walter E. Washington Convention Center, Nationals Park, Entertainment and Athletics Spot and DC Armory.
Get hold of:
Vice President, Communications and Advertising and marketing, Events DC
202-249-3217 [email protected]
Director of Communications, Vacation spot DC
202-789-7046 [email protected]
Source Events DC