American Queen Steamboat Organization proprietor buys Walks and results in brand name for day cruises and other excursions: Travel Weekly
Hornblower Team right now announced the acquisition of another working day-tour operator, Walks, and explained it is rebranding its growing portfolio of 25 day-cruise and h2o- and land-based excursion operators underneath a single new brand identified as Town Encounters.
The transfer follows the modern acquisition by the corporation of 3 cruise tour corporations, such as the troubled ShoreTrips, a top unbiased provider of commissionable cruise excursions that shuttered during the pandemic owing extra nearly $5 million in refunds for customer payments on canceled outings.
In addition to Shoretrips, Hornblower also a short while ago obtained Shore Excursions of The usa and U.K.-based mostly Cruising Excursions.
Hornblower is also the parent of the American Queen Steamboat Co. (AQSC) and Victory Cruise Traces. Its working day-cruise models contain town cruises in London, New York, Boston and Niagara Falls.
The acquisition of Walks, which the business stated gives additional than 100 road excursions in 14 metropolitan areas which includes Rome, Paris, Venice and New York, brings to 25 the quantity of manufacturers getting folded underneath the City Experiences umbrella.
“Creating a one model identification will allow us a larger relationship amongst our land and drinking water activities, focused promoting and product sales endeavours, greater visitor recognition of our collective Metropolis Encounters offerings and in the long run less difficult cross-offering of our portfolio in just cities and amongst global vacation spot marketplaces,” said Kristina Heney, Metropolis Experiences’ chief marketing and revenue officer. “Even more, our investment in our intuitive booking platform, Anchor, and a holistic end-to-conclusion electronic working experience will supply an increased guest knowledge with a new frictionless and customized journey that will additional enhance our brand promise.”
Hornblower CEO Kevin Rabbitt , explained the company also “will continue on to investigate various alternatives and platforms to include to our portfolio of businesses that will contribute to the company’s progress and foreseeable future accomplishment.”
Hornblower Team reported it will continue to run AQSC, Victory and Shore Excursions of The us as an overnight cruise division outside the house of the new brand name. On top of that, the ferry methods it operates underneath government contracts with New York and Puerto Rico will continue to tumble less than the Hornblower model.
