Maury County Readers Bureau welcomes new assistant director
Rene Lance, a experienced with 20 years of knowledge in advertising and tourism, is joining the Maury County Visitors Bureau as the organization’s assistant director.
Lance mentioned she is excited to consider on the job as a new season, and warm weather, arrives promising opportunities for socially distanced outdoor events and gatherings.
“I believe everybody is completely ready for it,” Lance advised The Day-to-day Herald,
In her new role Lance will connect visitors and locals alike with local corporations, the county’s historic landmarks and other regional attractions.
“Columbia’s downtown has completed an wonderful occupation and that is heading to unfold,” Lance mentioned. “Maury County is rising so substantially, and it is remarkable to be a part of that. Maury County is centrally-situated, and there are a lot of possibilities.”
A graduate of the College of Tennessee, Knoxville, Lance is a licensed Tennessee Tourism Professional, as well as a certified Journey Internet marketing Specialist of Southeast Tourism Culture Advertising and marketing Faculty.
“Tourism is the 2nd biggest sector in Tennessee. I glimpse forward to selling all the extraordinary tourism factors of fascination in Maury County and encountering the progress in our financial growth.”
Lance previously served roles in marketing and advertising and promotion in the audio field, regional healthcare and local tourism.
Lance expended a lot more than a ten years serving as the govt director of the South Central Tennessee Tourism Association till her departure from the function in September 2020.
“I am looking ahead to being able to concentrate on one particular group and actually get to know neighborhood institutions and business enterprise entrepreneurs,” Lance mentioned. “I feel our get the job done will enhance the financial effects of the location.”
She also used 10 years as an account govt at the Center Tennessee advertising and marketing agency White Thompson after two many years as a internet marketing assistant for Capitol Information in Nashville.
“Her prior working experience in the tourism market is invaluable, and she is a great addition to our workforce,” reported Erin Jaggers, the organization’s executive director. “She is an achieved experienced with substantial know-how of task progress, regional marketing and advertising and conversation techniques.”
As the assistant director, Lance’s responsibilities will involve functions associated with the planning and growth of interior and external promotional resources, together with newsletters, advertising and marketing elements for the corporation.
Lance will also cope with all facets of group tour associated activities including advertising, journey shows, initial inquiries, reserving the tour, reservations, and guides.
She will provide as a liaison with the nearby and regional historical associations and other tourism-relevant entities coordinating historical tours and developing tourism possibilities for area sights and events.
“I like being out in the local community and assembly new persons and exhibiting them all the fantastic items we have below,” Lance reported.
In the new job, Lance will do the job with nearby federal government reps in pursuing regional economic growth goals and goals.
The Maury County Visators Bureau is partially supported by the community government and is committed to connect and promote Maury Couty’s details of fascination including sites of historical significance, outside sights and area organizations.
