Mega tourism marketing celebration “Tapping the Potential of Kashmir: A different Working day in Paradise” organized recently at Srinagar highlights tourism prospective of Jammu & Kashmir in a big way | Odisha Information | Odisha Breaking Information | Odisha Information | Most recent Odisha Information

New Delhi: In purchase to market the many Tourism potentials of Jammu & Kashmir and to address the various possibilities in Travel, Tourism & Hospitality in the Union Territory Of Jammu & Kashmir the Ministry of Tourism, Federal government of India & Division of Tourism, Govt Of Jammu & Kashmir in association with FICCI (Know-how Lover), and IGTA organised a exclusive networking platform ‘Tapping the Tourism Prospective of Kashmir: A different Day in Paradise’ not long ago at Srinagar. The Lt. Governor of the Union Territory of Jammu & Kashmir, Shri Manoj Sinha and Union Minister of State for Tourism & Culture (I/c)Shri Prahlad Singh Patel inaugurated and almost resolved the delegates at the function. The aim of the event was to showcase the myriad tourism items of the Union Territory of Jammu & Kashmir and advertise tourism to Jammu & Kashmir as the place for leisure, Adventure, Eco, Marriage , movies and MICE Tourism. Secretary Tourism, GoI  Shri Arvind Singh Adiviser to Lt. Governor of J&K, Mr Baseer Khan Secretary Tourism, Govt of Jammu & Kashmir Mr Sarmad Hafeez Extra Director Basic,MoT, Smt. Rupinder Brar and other senior officers have been also existing at the inaugural session.


The party received participation from who’s who from the Vacation, Tourism & Hospitality sector, critical Industry stakeholders and Plan makers from Kashmir and many elements of India.

A particular occasion of one to a person B2B conferences was also organized between vital marketplace stake holders from Travel, Tourism & Hospitality Market of Jammu and Kashmir and the delegates from relaxation of India at Srinagar. The conferences had been attended by nearby tour operators, hoteliers, houseboat entrepreneurs, transport businesses and other crucial stake holders of Journey, Tourism & Hospitality from Kashmir as Sellers. The customers included top notch Tour operators, DMC’s, Film personalities, Eco tourism specialists from several pieces of India.

Addressing the accumulating practically for the duration of inaugural session Shri Manoj Sinha pointed out that the UT of J&K will appear out with a new plan on Film capturing to entice film makers and endorse the region as a sizzling spot film capturing spot.

Minister of State (IC) Tourism and Tradition, Government of India, Shri Prahlad Singh Patel pointed out that the abrogation of Article 370 and other subsequent development performs has given a big boost to tourist inflow in the area.

Talking on the situation, Advisor to the Lt. Governor, Government of Jammu & Kashmir, Mr. Baseer Khan outlined that it is encouraging to see that post lockdown the vacationer footfalls at the UT of Jammu & Kashmir has increased substantially and coming 3-4 months in the course of the summer months time extra travellers are anticipated to go to the desired destination. He also said that his Federal government is organizing a prolonged record of new places that could be showcased to draw in a lot more visitors.

Secretary of Ministry of Tourism, Govt of India, Shri Arvind Singh explained that they are keeping no stones unturned to revive tourism for Jammu and Kashmir, the hard work begun from the wintertime and the course of action will proceed in summers specifically for the domestic holidaymakers.

Secretary- Tourism, Federal government of Jammu & Kashmir, Mr. Sarmad Hafeez, on the event highlighted some of the historical tourism web-sites in the location and their relevance.

Extra Director Standard, Ministry of Tourism, Government of India, Smt. Rupinder Brar pointed out that the increase of domestic tourism is the indicator of revival and the conference will deliberate on the techniques to showcase finest tourism solutions of Jammu & Kashmir to bring in domestic travellers.

Director -Tourism, Authorities of Jammu & Kashmir, Dr. G.N. Itoo before built a presentation to the viewers showcasing various vacationer destinations of Jammu & Kashmir.

In the course of plenary session on “Taking Kashmir to the following level as a most well-liked vacationer Destination” the gurus touched upon on numerous methods on how best in a post pandemic entire world the holidaymakers take a look at can be greater in the area. In other session on “Making Kashmir more eventful” the panel touched upon  the Wedding ceremony, MICE and Film Tourism opportunity of Kashmir. In a different session on “Showcasing the diverse Tourism products and solutions of Kashmir” the industry experts debated on the many niche tourism potentials of Kashmir which include Lifestyle, Heritage, Movie, Leisure & Golfing Tourism. In the session “Wazwan, Zaffran, and Shikara – the story continues…” the industry experts reported that Kashmir should not be described as a “Restricted Area” for any Overseas Tourists. Worldwide gurus can be consulted to produce Tourism in Kashmir. Worldwide places identical to Kashmir like Switzerland and so forth should be seen as a situation review for the betterment of Tourism in Kashmir. To market Kashmir as a Culinary tourism location, separate visual approaches like a brand , video , images etcetera. similar to foodstuff and cuisines need to be deemed.


To endorse the Gastronomical Heritage of Kashmir the Ministry of Tourism, Authorities of India organized  dwell cooking courses with Grasp Chef India winner and superstar Chef Pankaj Bhadouria & Chef Ranveer Brar. Each the Cooks frequented and procured ingredients from the regional current market of Srinagar and gave stay demonstrations of their cooking competencies in Kashmiri cuisine to delegates and pupils of the Institute of Hotel Management (IHM) Srinagar. The goal of the session was aimed at promoting the local culinary & cuisines of Kashmir to the relaxation of India and the earth.

An Exhibition of different Kashmiri clothes, embroideries and food stuff had been structured at the conference venue. Alongside with this there was a Shikara and boat experience at Dal Lake for the delegates, which was followed by a attractive Laser Show cum musical fountain at the Dal lake. The laser demonstrate venture , which is now is  long-lasting element at the SKICC in Dal Lake, has been funded by the Ministry of Tourism.

The Tulip back garden of Kashmir is a distinctive tourism internet site which has featured in numerous Bollywood movies has the potential of attracting travelers from all in excess of the planet. It is the premier tulip yard in Asia unfold over an space of about 30 hectares. It is positioned on the foothills of Zabarwan Range with an overview of Dal Lake. The back garden was opened in 2007 with the intention to raise floriculture and tourism in Kashmir Valley. The most effective time to pay a visit to the Tulip Garden is in between March-conclude and early April.


To market Kashmir as an International Golfing Tourism spot and to showcase the environment class Golf Infrastructure of Kashmir, a Golfing Event was structured at the Royal Spring Golf Course in between the delegation of Golfers from several sections of India and regional Golfers from Srinagar which was adopted by an Award ceremony.

Kashmir has the potential to grow to be India’s top and World’s a person of the primary Golf Tourism destinations. Jammu & Kashmir offers outstanding possibilities for golf gamers all as a result of the summertime (April to November). Golfing in Jammu and Kashmir is normally a delight and 1 of the major attractions between the visitors.

Ambassador of Vietnam H.E. Pham Sanh Chau who has been in a variety of sections of the earth in contrast the numerous purely natural elegance of Kashmir with numerous other all-natural elegance of the environment incusing Canada, Switzerland, other components of Europe, Vietnam and several more. As per him ,1 can come across the attractiveness of the whole world in Kashmir itself.

Superior Commissioner of Kenya His Excellency Willy Kipkorir Bett and Spouse of Large Commissioner of Kenya Her Excellency Faith Jemvtai Bett both have been fully overcome with the Royal springs Golfing program of Srinagar and stated it as a environment course Golfing desired destination. Her Excellency Bett also described that she has become a wonderful lover of Kashmiri cuisines. She especially mentioned that she will attempt out a couple dishes at household.

Ambassador of Georgia H.E. Archil was confused by the natural beauty of Gulmarg and he enjoyed Skiing all through his go to to Gulmarg. He described the slopes at Gulmarg are suitable for snowboarding and is a person of the very best in the environment.