Mountain Dew Ice unveils 1st-at any time marketing campaign that includes model ambassador Hrithik Roshan
Occur summer season, new Mountain Dew Ice™, the refreshing, lemon juice-primarily based fizzy beverage offering by PepsiCo India unveiled its first-at any time Tv campaign in India. The new summer season campaign, showcasing Bollywood superstar and brand ambassador Hrithik Roshan, offers the proposition of Jeetne ki Aag aur Thanda Dimaag and encourages 1 to embrace the spirit of experience and hold a tranquil brain as they deal with fear with perseverance to acquire.
The ‘Made for India’ Mountain Dew Ice™ has been created to go well with the Indian palate and is a major milestone in PepsiCo India’s journey of innovation in the beverage category. In line with this, the first ever Mountain Dew Ice™ marketing campaign is building a quite aspiring extension to the Dew philosophy.
The film opens with Hrithik Roshan thinking about a entire world file breaking bicycle stunt. Dread is noticeable on the actor’s deal with as he evaluates the choice in front of him. A resolute seem crosses his confront as he can take a sip of Mountain Dew Ice™ and will take the challenge head-on. The highly effective words “Har chunauti hogi paar, bas chahiye jeetne ki aag aur thanda dimaag” help reiterate the brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ or overcoming one’s fears to reach good achievements.
Speaking about his encounter taking pictures the TVC, Brand name Ambassador Hrithik Roshan said, “This campaign for Mountain Dew Ice is as refreshing as its title implies! In time for summer months, the TVC introduces the customers to a ‘chilling’ working experience. What is interesting is that it adds to the brand name tagline – ‘Darr ke aage jeet Hai’ with emphasis of being responsibly fearless. Mountain Dew Ice propositions ‘Jeetne Ki Aag aur Thanda Dimaag’, is a important slogan. It is a ideal blend of the item attributes alongside with a concept in general public curiosity. That is as interesting, as it can get!”
Vineet Sharma, Class Director- Mountain Dew & Sting, PepsiCo India stated, “We are pretty fired up to unveil the 1st-ever manufacturer campaign for Mountain Dew Ice. The launch of Mountain Dew Ice has been a important milestone for us in our beverage category innovation journey. With the new marketing campaign, we are having the Mountain Dew core brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ and providing it an ‘Ice’ twist. The plan is to inspire the youth that they can defeat any obstructions in their way if they just continue to keep a amazing intellect alongside with the fireplace to get when facing their fears head-on. We are self-assured that buyers will relate to the new marketing campaign strongly and shower Mountain Dew Ice with the similar like that our other strategies for Mountain Dew have been given more than the many years.”
The Mountain Dew Ice™ TVC will be amplified across Television set, electronic, out of doors, and social media with a 360-degree marketing campaign. Mountain Dew Ice™ will be out there in one/numerous provide packs across modern and regular retail outlets as properly as on major e-commerce platforms.
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