Roger Federer: Your Star Switzerland Tour Information Many thanks To New Partnership

Skilled tennis player Roger Federer is recognized for two items: His successful model of tennis and his Swiss nationality. Now he’s about to incorporate those two qualities and grow to be a brand name ambassador for Switzerland Tourism — the country’s national tourism board.

Federer, who is rated No. 6 in the earth by the Association of Tennis Experts and retains the report for most Grand Slam men’s singles Championships with 20 titles, was born in Basel, the third-most-populous metropolis in Switzerland. He at this time lives in Bottmingen.

“I have been all more than the world,” Federer stated in a statement. “My favored spot has always remained Switzerland. It’s the nation I skip the most when I’m touring.”

A Fantastic Partnership

As a model ambassador, Federer will collaborate with the tourism board to acquire approaches to promote tourism in Switzerland around the entire world. Martin Nydegger, CEO of Switzerland Tourism, says Federer is the fantastic manufacturer ambassador for Switzerland because so numerous folks are common with him sporting the Swiss flag on his shirt.

“I have always felt, when I move on the courtroom, I am representing Switzerland,” Federer said. “Whenever [the scoreboard displays] my name, there is a Swiss flag [next to my name]. I have been really proud to do that for the initially 22 several years I have been on tour, and it will constantly be like that. To sign up for forces with Switzerland Tourism now is a sensible move for me.”

The joint campaign will commence in April, concentrating on probable vacationers from European towns. The following leg of the campaign will target possible travellers from the U.S., and then Asia Pacific tourists.

By visiting MySwitzerland, persons will be in a position to “see Switzerland by means of Federer’s eyes” and enjoy him becoming “energized” by character. A collection of videos will involve Federer’s favorite areas, as properly as what the tourism board phone calls “Swiss highlights and hidden gems.”