Think about Experiences presents exceptional excursions to locals and vacationers


Consider Experiences

Consider Ordeals has intended alone for the submit-pandemic era aiming to give exceptional tours with a British flavor and restricted quantities.  

The enterprise has set alongside one another a community of specialist tour guides to aid design contemporary strategies to entice locals as effectively as vacationers, when limits carry.

What is your 30-next pitch to buyers? 

Picture Encounters is an revolutionary start out-up in the leisure, tourism and hospitality industries. Created as a defiant and necessary response to the 2020 pandemic, we have created from scratch a assortment of distinctive activities that blend pursuits with the wealthy, cultural subject matter make any difference of iconic Britain. 

They are created to be safe in the article-COVID-19 era, with constrained quantity and private possibilities only and latch on to the exponential progress / need of encounters in leisure and tourism. 

Our items are in significant demand from customers from world wide on line journey agents (OTAs) who require to adapt their individual giving to the new expectations of vacationers and we also interact with and assist local tourism authorities to style new, extra experiential merchandise that will be desirable to both the domestic and worldwide markets. 


Consider Activities

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Explain equally the company and technology areas of your Startup. 

Picture experiences was born out of the pandemic which is a problem but for us it is just as a lot an option to work in a favourable company landscape in which we have managed to generate immersive cultural ordeals at a selling price tag practically 150% decreased than the equivalent style of tours on offer prior to COVID-19. 

It implies that we do not have to adapt like other operators, and we are capitalising in numerous locations, these types of as: vital partnerships with transport businesses who deliver hybrid automobiles and function with remarkably large protection criteria and accredited with the VB ‘Good to Go’ certification which is component of a quite savvy procurement system that is acquire-get for suppliers and clients alike. 

Compact firms (mostly in London) highlighting to locals the wonders and types of their backyards, a loaded mix of food and beverage providers traditional pubs and other venues. 

We developed a strong network of tour guides (historians, archaeologists, espionage specialists, dancers, magicians and actors & much more…) several of whom had been self-employed or built redundant from well-proven brands offering coaches and day tours and we have invited them to work with us and co-style and design contemporary thoughts to liven-up the market and specifically cater for locals as perfectly as the new travelers – for when the abroad people feel secure to vacation all over again. 

We employed on a freelance basis a couple incredibly gifted members of the sector who carry with them fresh new concepts and assorted skill sets and have been only available because of the brutal prevalence of redundancies throughout the market. 

Considering that Consider Experiences is bold about getting a staff of vacation gurus that pledges to radicalize the U.K. tour market, we really feel that totally new solutions are not sufficient on your own. 

Tech is specifically vital for the journey business to evolve and we are at the forefront of that. 

Picture Encounters has embraced the most impressive platforms & manufacturers in the tech earth covering critical locations, like OTAs, tech aggregators, affiliate programs, social media, people today/crew management, material & visible development, and customer journey & engagement. 

Give us your SWOT (Strengths, Weaknesses, Opportunities, Threats) investigation of the company. 


  • An agile, tiny, decisive organisation 
  • Small operational cost 
  • The article COVID-19 period opportunity to supply activities custom-made and curated for protection
  • The hunger for innovation and the emotion connected to the pandemic and the want to be sustainable in the future business enterprise landscape
  • Understanding of the domestic industry and its demands 
  • The generation and curation of a portfolio of experiences that are extremely applicable in the to start with 12 months and latest business enterprise local climate as well as adaptable to the return of overseas travelers 
  • The method to start a manufacturer membership enterprise product as nicely as a cool item-vary, for yet another dimension. 
  • The authenticity of “local-to-local” and excellent of each individual of our encounters
  • The curation and ownership of a vary of signature experiences 
  • The guidance and engagement of DMOs/vacationer associations 
  • A set of people powering the project with established track information to supply creativeness, tech, revenue and buyer fulfillment (both B2C & B2B) 
  • The chance to distribute through rivals as nicely as by means of on the net & offline channels. 
  • The opportunity to scale nationally and internationally. 


  • A restricted funds for marketing and advertising and advertising 
  • Trustworthiness on natural on-line strategy 
  • The instability of the U.K. overall economy and COVID uncertainty on when and wherever the vaccination will stand for a return of the abroad tourists and consumer have confidence in
  • The reliance on freelance staff 
  • The reliance on seasonal guiding employees, who may require to engage in entire time function in other industries to make a dwelling
  • Absence of information concerning what represents “an unprecedented sector environment”.
  • Absence of budget to complete the sharpest market analysis
  • Reliance on OTAs to push original marketing strategies for ordeals and consumer recruitment.
  • The incapability to show considerable trade from the opening Aug 2020 right up until now 2021. 


  • To posture a new model in a renewed industry reset by COVID19 and a far more digitally oriented market place
  • The absence of transport, assets and enjoyment possibilities for the duration of the post COVID period 
  • The lack of intentions of domestic current market to vacation overseas during 2021, rising the likelihood intenders of a staycation stands at 52% in accordance to Pay a visit to England figures 
  • The deficiency of agility of all major OTAs and mentor and common sightseeing tour operators to adapt to the new traits and wants of tourists
  • The spectacular increase of distinct current market segments out there for the domestic U.K. industry (workers positive aspects and reward strategies) 
  • The defiant consumer-led frame of mind of the U.K. domestic current market
  • The necessity and potential cooperation of present solutions in the U.K. to perform with Envision Encounters to suggest on how to refine and adapt their products to new traits
  • The progress of free of charge/reasonably priced organic channels to communicate and generate consciousness to the notion/goods (EG: affiliate programs & influencers) 
  • The huge attractiveness of our product to the worldwide market place that will return in the subsequent 18 months. This will take the organization to an extremely higher degree with the leverage to grow internationally with its thriving system. 
  • The range of gifted employees offered because of nationwide furlough 
  • White label requirements of OTAs 
  • Well-liked gifting segment 
  • The establishing room for digital experiences for a “ghost” segment 
  • A strong negotiating ability with current solutions and DMOs’ assist. Entry to suppliers 
  • A strategic, clever Seo approach to travel visitation and conversion
  • European expansion


  • Uncertainty about social protection measures 
  • The first anxiety of individuals relating to overall health and security in public places 
  • The insecurity around consumers’ disposable earnings and want to return to a “sense of normality” following lockdown
  • Gradual or delayed vaccination strategies
  • Absence of knowledge to forecast profits
  • OTAs & 3rd functions commissions possess products 
  • The risk of other providers making an attempt to duplicate the Visualize Experiences components
  • The uncertainty of supplier’s survival

What is the journey soreness stage you are trying to alleviate from the two the consumer and the field point of view? 

As men and women return to going out and experiencing on their own, they do not want to be a part of massive groups and be packed-into coaches or going for walks groups…even when they can do so once more! Also, apart from the background enthusiasts and ‘culture vultures’ the British community uncover they cannot take pleasure in their possess heritage a great deal from a leisure issue of perspective simply because it is made for visitors and is hence as well common, patronising and usually in excess of-priced.

We have produced it interesting and much more experiential, which, by the way, is also what intercontinental visitors want now as well! 

The tourist business always billed a compact fortune to site visitors who wished non-public or minimal quantity encounters, which manufactured that alternative the preserve of only higher net-well worth people. We have built it reasonably priced and however much better, by generating the times out/excursions, extra experiential. 

Then there are the organizations who for many a long time have crafted massive shopper bases providing days out and tours. They are invariably smaller independents and do not have entry to excellent tech. They can link with us and products and solutions are very easily transactional from our web-site and inventory is managed with a dwell API alternative, which can make it a fantastic option not only for clients but for the businesses who want cooler solution to sell in their portfolio. It right away updates their enterprise and would make them suitable once more. 

So, you have bought the solution, now how will you get a lot of consumers? 

We have each used many many years building field interactions, so we know what they will need and what the traits are. We have ensured that all the very best leisure and travel makes are showcasing our products and now we are on the journey all business people love…generating targeted visitors to the world-wide-web-shop! 

We put in a great deal of time performing on customer segmentation and have a selection of activities focused at all ages and tastes and come to feel confident that we will get to them. 

We are in the Bokun Marketplace, staff and benefits techniques and affiliates programmes platforms. We have a incredibly sound distribution ecosystem, which makes it uncomplicated for manufacturers in there to connect with our products and inventory. 

We are fired up about consumer response as well! The suggestions from these who had been capable to be part of our ordeals right before lockdowns two and a few was sensational.

As soon as we get true volume in the months soon after this lockdown, we expect exceptionally healthful testimonials and tips. 

Explain to us what process you have long gone by means of to create a legitimate need for your enterprise and the dimension of the addressable market place. 

We are developed, really defiantly, with all the basic safety characteristics and attributes for the put up-pandemic landscape and one massive gain we experienced from starting off a small business in lockdown was that as opposed to other tour operators in our marketplace, we do not have to adapt our model. 

There is these types of a wonderful need for our products in the future era, so we intended the ordeals to fill that and we have been doing the job on recognition given that. We have secured a wonderful deal of push and have extra lined-up and we have previously witnessed our merchandise get traction on resellers’ platforms and be in need from journey brokers in Europe and the Far East. 

As extended as we are aspect of the travelers’ alternative we are self-assured they will choose for this way to experience the U.K. 

How and when will you make revenue? 

We are presently trading but not prior to negotiating a lot of obstacles! We started out to formally trade in Oct 2020 soon after months of waiting for the pandemic to fade and as we now know it did not, so a couple weeks afterwards the tiered laws came into spot and we are in our 3rd lockdown. 

So, in November we got involved in gifting initiatives with partnership firms and by way of the Black Friday and Xmas time period we did some healthful small business. It exhibits what we suspected and what many credible market research stats are telling us that there is a enormous sum of intention from the British general public to get out and make some optimistic recollections just after this awful period we have been by! 

What are the backgrounds and past achievements of the founding workforce? 

Brendan Murphy has held industrial roles all through his occupation, with the vast majority in the leisure and tourism sector. He has specialized in launching and expanding firms and serving to battling operations. As well as actively playing a key part in creating Massive Bus Excursions from getting a smaller, 3-town operator, to starting to be a 25-metropolis world industry-leader, he most just lately aided The Original Tour to get better from 20% sector share to grow to be a sector leader in London once again. 

With far more than 25 several years in the vacation sector, Ana trained as a marketer and started her profession in the hospitality market performing throughout various sectors of the enterprise and for non-public and chain brand names: Hilton, Intercontinental Lodge Team, and other folks. 

Just after leaving hospitality Ana spent a long time foremost gross sales, procurement, and tech teams throughout unique departments in tour operators worldwide. She also put in a couple years establishing way of living models.

She was section of the crew who made and released London’s The Shard model in and led the revenue and positioning of the brand globally and its attraction, The Perspective.

Most a short while ago, Ana was included in the start of assignments such as The War of the Worlds immersive working experience and the relaunch of Dreamland. 

What has been the most challenging portion of founding the company so far? 

We began the organization with private funds and launch income in October 2020. the most tricky problem has been the lack of ability to totally trade and look for both of those economic and “proof of concept” relying on the trajectory of the GOV rules.

At present in the method of elevating resources and being familiar with what the best choice is for us in this seed financial infancy period, considering the unbelievable endorsement we have gained from most regarded OTAs and excursions and ordeals distributers by loading and supporting our solutions, saying to be component of what they agree to be the “Future of Travel”. 

Most OTAs, have been in a cleansing course of action, eliminating products and solutions that are not likely to endure the publish-COVID-19 era and on the other hand, loading Think about activities. 

Normally, vacation startups experience a rough time earning an affect – so why are you heading to be just one of lucky types? 

We have collectively 50-years’ knowledge of merchandise, operations and associations in between us and we carry to industry remedies that do not now exist and nevertheless are in great need. 

Our brand name is presently incredibly nicely regarded in the market and we have been able to speedy-monitor the progress of the enterprise with the luxurious of downtime that the pandemic brought about – for us a person of the number of positives to appear from it. 

In conditions of model, distribution, item, and all round set-up we are nicely forward of where by most startups would be following just numerous months. 

A year from now, what state do you assume your startup will be in? 

A pretty solid state. We are close to launching U.K-large merchandise and will be prepared to current market to the worldwide guests of 2022 quickly. We are generating sales irrespective of the lockdown and expect to get a large upturn in traction from Easter. 

We know the merchandise are sought right after and we are carrying out the appropriate issues to thrive. We can only go from energy to strength now. 

What is your endgame? (Going public, acquisition, escalating and staying private, etcetera.) 

Our endgame right now leans more in the direction of developing and keeping personal. There are infinite solutions to develop and we like getting handle of that and the integrity of developing activities with a watch to enjoyment & earning unforgettable reminiscences, fairly than only remaining focused on dividends.

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