The Tourism, Arts and Lifestyle Ministry just lately honoured international social media influencer Trevor James for his endeavours in marketing vacation in the region to a world viewers.
James, also regarded as The Food items Ranger, was introduced with a certificate of appreciation from Tourism Minister Datuk Seri Nancy Shukri.
“In this era of digitalisation and social media, we hope that more worldwide influencers will occur in excess of, like what Trevor has accomplished, to assistance boost the Malaysian tourism business.
“We also hope that Trevor’s do the job is the commencing of equivalent joint initiatives and will open up doorways to a lot more collaborations in the long term, ” stated Nancy.
James has been filming food items and journey vlogs because March 2013 and his YouTube channel has around four million subscribers.
He has due to the fact been endorsing Malaysia as the greatest location for vacation in Asia to both equally his YouTube and Fb followers of far more than 13 million.
Given that his 1st food stuff vacation to Malaysia in 2014, James has showcased quite a few sights during the place and has inspired his followers to take a look at for on their own and practical experience Malaysia’s multiculturalism, gastronomy, and scenic places.
Both James and his spouse, Xie Chuiting, moved to Malaysia in 2019 under the Malaysia My Next Residence Programme.
The commemoration of James’ initiatives is in line with the Ministry’s efforts in revitalising Malaysia’s tourism sector.
Road to restoration
In a different advancement, Malaysian Association of Tour and Vacation Agents (Matta) signed a Memorandum of Knowledge with GOJO e-hailing service provider to upcoming-evidence domestic tourism in the region.
Matta vice president (Land Transportation) Subramaniam Kandasamy reported the partnership gives a new company design with engineering in direction of a far more sustainable tourism for the long run.
He added that it will enable licensed transport operators to record their vehicles on the application.
“The Memorandum is also cast in order to aid advertise the tourism market, for the inbound and domestic sectors, in individual land transportation in Malaysia as a result of networking, advertising, and advertising things to do.
This could support small business sustenance of our users during and just after this latest challenging time period owing to the pandemic, ” mentioned Subramaniam.
He included that the Land Transportation Community Company (APAD), under the Transport Ministry, now allows community automobiles these kinds of as tour van beneath 11 seaters to be applied for e-hailing solutions, subject matter to the vehicle’s age.
GOJO Transport App chief SBS Pradeep Kumar stated the collaboration will connect countless numbers of tourism cars with e-hailing floor transportation work.
“Our hottest partnership with Matta is our determination to assistance soar commence the restoration of our vibrant domestic tourism, through our proprietary technological innovation that features on-desire, empty car seats in lengthy length journeys at economical price ranges, ” he explained.
On the topic of revitalising domestic tourism, Malaysia Airways has prolonged its Stimulus Cuti Malaysia until Dec 20.
Qualified Malaysians will be in a position to assert a discounted of RM50 for every leg, up to RM200 for every passenger, when getting flights across any place inside Malaysia.
Stimulus Cuti Malaysia is an initiative by the governing administration to market journey and tourism within the country.