Ascend Lodge Collection Celebrates 200th United States Opening With Pacific Northwest Experience For Company

ROCKVILLE, Md., March 15, 2021 /PRNewswire/ — Alternative Lodges International, Inc.‘s (NYSE: CHH) Ascend Resort Assortment has attained a sizeable milestone with the opening of its 200th domestic resort, as well as the 3rd Ascend Collection resort for Lincoln Asset Management, marked by the addition of the Lincoln Sands Oceanfront Resort in Lincoln Town, Oregon. A world portfolio of resort, boutique and historic hotels, Ascend is the industry’s initially and greatest soft brand name. So much this yr, the upscale manufacturer has welcomed a assortment of inns across the country to its portfolio these types of as The Landon Bay Harbor-Miami Beach and Lyric Hotel West Conclude, as very well as 22 on line casino resorts through a recent strategic arrangement with Penn Countrywide Gaming.

“We are proud of groundbreaking the smooth model principle in our business, and eclipsing 200 U.S. inns is not only an outstanding accomplishment for Ascend, but alerts the advancement the brand name has preserved because its inception. I simply cannot consider of a resort that greater illustrates the essence of what the Ascend Hotel Collection embodies than the Lincoln Sands Oceanfront Vacation resort, which presents upscale features and a quaint Pacific Northwest, beach town character to fulfill guests’ journey curiosity,” said Janis Cannon, senior vice president, upscale models, Option Resorts. “We search forward to extending Ascend’s management place as the most significant gentle model in the marketplace so even extra guests can expertise the beauty and allure of these exclusive attributes — no matter whether that is on a Lincoln Metropolis, Oregon seaside, in the heart of Midtown Manhattan or in famed Gettysburg wherever history arrives to existence.”

The recently renovated all-suite Lincoln Sands Oceanfront Resort is located at 535 NW Inlet Ave. alongside the Oregon coast. As just one of the only hotels with immediate beach access in the area, the home areas visitors actions from gorgeous seaside sights and minutes from prime browsing at the Lincoln Town Stores and the Chinook Winds Casino. In addition to miles of picturesque beach locations close by, outdoor enthusiasts can take a hike up God’s Thumb at The Knoll, appreciate a peaceful wander by way of character at the Connie Hansen Garden Conservancy, or go on a whale viewing tour in Depoe Bay. The city of Newport, with its entire world-course aquarium and magnificent lighthouses, is also significantly less than 30 miles away.

Attendees of the Lincoln Sands Oceanfront Vacation resort can love the subsequent features:

Roomy guestrooms, which include regular and apartment-type suites with fireplaces, two-individual soaking tubs and rain shower heads.
Year-spherical heated outdoor pool, sizzling tub, sauna, and lovely patio with gasoline grills.
Complimentary incredibly hot breakfast and new baked cookies and salmon chowder served every night in the foyer.
Onsite sundry store, visitor laundry facility and exercise place.
Free of charge Wi-Fi in the course of the resort and a completely outfitted organization heart.

“We are thrilled to rejoice this vital milestone for the Ascend Resort Collection. Selection designed this field groundbreaking platform to meet up with the escalating will need amid upscale impartial entrepreneurs who wished to keep their independence, but realized they would profit from Choice’s market-leading technology and robust distribution and reservation channels,” mentioned Mark Shalala, senior vice president of growth, upscale makes, Alternative Motels. “The ongoing development of Ascend is a testament to our amazing entrepreneurs who do a good task leveraging these means and providing genuinely genuine, nearby activities, when maximizing the profitability and price of their asset. The scale we’ve been capable to get to is thanks to the achievements our entrepreneurs have expert, and with much more than 60 lodges in the improvement pipeline, we hope this advancement trajectory to carry on.”

The Lincoln Sands Oceanfront Vacation resort is owned by Lincoln Asset Management, a privately-owned hotel management agency with a status for progressive and prosperous home management and advancement.

“I chose to transition this lodge to the Ascend Resort Assortment because they are not prototypical attributes. The brand name definitely gives me the independence to embrace the community place and character of the hotel. The Lincoln Sands Oceanfront Vacation resort is a wonderful illustration of that, with its attraction that beautifully satisfies the neighborhood although featuring friends prime-notch amenities and an excellent locale to expertise the all-natural miracles that surround it,” reported Torre T. Morgal, president and CEO, Lincoln Asset Management. “With more than 14 Option-branded hotels in Lincoln Asset Management’s portfolio, Alternative has been a tremendous teammate via my 23 years operating with them, providing the assistance and resources to drive returns and manufacturers that visitors adore. I am proud to be a part of this distinctive second for Ascend, as this resort marks my third with the manufacturer and my 14^th Selection-branded lodge general.”

Ascend hotel visitors can participate in the award-profitable Decision Privileges loyalty plan, rated a major hotel loyalty method by both Usa Today’s 10Best Readers’ Preference Awards and U.S. News & Planet Report. Selection Privileges membership is totally free and provides quickly benefits and exclusive member fees for those who e-book straight at www.choicehotels.com.

All Alternative-branded lodges are participating in Determination to Cleanse, an initiative that builds upon the robust basis of franchisees’ longstanding dedication to cleanliness with enhanced instruction and very best procedures for cleansing, disinfecting and social distancing. For far more information on Commitment to Clean up, go to https://www.choicehotels.com/about/dedication-to-thoroughly clean-accommodations.

Ascend Resort Selection^®: Enable the Location Achieve You.

The Ascend Lodge Selection international portfolio of unbiased resort, historic and boutique hotels is component of Preference Resorts, just one of the world’s major top lodge companies. Identified as the lodge industry’s to start with “comfortable brand” concept, there are more than 315 Ascend Hotel Collection houses all over the world, which includes in France, the United Kingdom, Denmark, Finland, Ireland, Norway, Spain, Sweden, Turkey, Australia, Canada, Ecuador, and during Mexico, the Caribbean and Central The us. Membership with the Ascend Hotel Collection enables distinct, impartial houses to achieve a international presence though maintaining their local charm. For far more information and facts, pay a visit to www.choicehotels.com/ascend.

Choice Motels Worldwide, Inc. (NYSE: CHH) is 1 of the greatest lodging franchisors in the planet. With much more than 7,100 resorts, representing practically 600,000 rooms, in around 40 international locations and territories as of December 31, 2020, the Choice® spouse and children of lodge makes present small business and leisure vacationers with a array of higher-high-quality lodging selections from constrained support to complete-company inns in the upscale, midscale, extended-remain and financial state segments. The award-winning Decision Privileges® loyalty plan gives users positive aspects ranging from each day rewards to exceptional ordeals. For far more information, visit www.choicehotels.com.

Forward-Looking Assertion

This conversation consists of “ahead-hunting statements” about long term activities, including expected enhancement and resort openings. These kinds of statements are subject to various dangers and uncertainties, such as building delays, availability and value of funding and the other “Danger Factors” described in our Once-a-year Report on Sort 10-K and our Quarterly Experiences on Form 10-Q, any of which could cause actual final results to be materially diverse from our anticipations.

This is not an featuring. No offer you or sale of a franchise will be manufactured apart from by a Franchise Disclosure Doc first filed and registered with applicable condition authorities. A duplicate of the Franchise Disclosure Document can be obtained through making contact with Option Resorts Worldwide at 1 Choice Resorts Circle, Suite 400, Rockville, MD 20850, [email protected].

Supply Preference Lodges Global, Inc.