Driftwood Funds, Gensler Construction Get the job done Begins on Iconic Westin Cocoa Beach Vacation resort in 2021

Completion envisioned by 2024

The Westin Cocoa Beach front Vacation resort redevelopment will develop Brevard County’s most significant conference heart, offering additional than 120,000 square toes of functional indoor and outside assembly house, along with several signature eating institutions and a spa. An easement from AIA to the seashore will make it possible for the public access to the seashore as a result of the assets, and there is also a parking structure for 781 cars.

BREVARD COUNTY • COCOA Seashore, FLORIDA – Cocoa Beach front is on observe to get its initial 4+ Star hotel – an “iconic resort” deserving of the Room Coast’s past and potential, according to the developer’s software.

Driftwood Capital formally submitted its programs, back in late 2020, to the city planning board for its redevelopment of the Intercontinental Palms Vacation resort and Meeting Middle into a new 502-important Westin Cocoa Seashore Vacation resort.

According to the software, the $300 million redevelopment would generate Brevard County’s greatest conference middle, offering around 120,000 square toes of flexible indoor and out of doors conference place, alongside with numerous signature eating institutions and a spa.

Design is slated to start in 2021, with completion expected by 2024.

“Economic development and growth has produced a tremendous will need for a present day, new vacation resort-hotel that can accommodate the wants of the advanced small business traveler as perfectly as leisure tourists,” claimed Carlos Rodriguez Sr., CEO of Driftwood Capital.

“The Westin Cocoa Seaside is a transformative hospitality project that we hope will come to be legendary and emblematic of the Area Coast’s revival as an economic hub and way of life spot.”

Driftwood Money has officially submitted its strategies to the metropolis scheduling board for its redevelopment of the Global Palms Vacation resort and Meeting Centre into a new 502-crucial Westin Cocoa Beach front Vacation resort. Design is slated to start in 2021, with completion expected by 2024.

An economic affect examine indicated that the venture will develop around 700-800 building jobs above a three-yr period, as effectively as 420 full- and aspect-time work opportunities upon opening – welcome information in mild of the financial toll the pandemic has taken on the location.

Later on previous year, Driftwood Money also selected Gensler as the architect for the Westin Cocoa Seashore $300 million project.

Gensler’s venture workforce will offer web page approach and arranging, as nicely as main/shell constructing and inside design, and pull in gurus from its Miami, Tampa and Costa Rica places of work.

The Westin Cocoa Seashore will be crafted on a 17-acre oceanfront web page at 1300 North Atlantic Avenue currently occupied by Global Palms Vacation resort & Convention Center, which Driftwood Funds owns and operates by Driftwood Hospitality Management and options to demolish.

The project’s internet fiscal benefits for the town and Brevard County are expected to be $93.4 million around the upcoming 20 several years.

Driftwood, which has a 30-calendar year observe file for building and working resorts, and also owns the Hilton Cocoa Beach front and the Crown Plaza Melbourne, claimed that it took fantastic care in selecting the undertaking group for this growth offered the sensitivities to peak limitations and environmental impacts in Cocoa Seaside.

It in the end chosen earth-renowned architectural organization Gensler to guide the style.

“We ended up very cognizant of the fact that Cocoa Beach front has a unique character and history and we wanted to make anything ideal to the town and the site,” mentioned Nelson Parker, Taking care of Director of Driftwood Capital’s Development Fund.

“We sought out an architectural organization able of developing one thing amazing even though reducing the ecological impacts of these kinds of a new development. Gensler’s outstanding keep track of record in impressive, sustainable design deeply amazed us, as did the eyesight and commitment of their seasoned team.

“We have been very cognizant of the truth that Cocoa Beach front has a one of a kind character and record and we desired to build a little something acceptable to the city and the web site,” claimed Nelson Parker, Controlling Director of Driftwood Capital’s Development Fund.

Gensler’s style attracts aesthetic inspiration from the NASA room method and the area surfing and beach front society, embracing an updated typical vibe.

It features modern lines and curvilinear layout language through the creating massing, although heat tones and textures had been chosen in purchase to improve the coastal practical experience and invite rest for friends as nicely as the local community.

“The project’s quite a few rooms and amenity spaces, together with the setting up top constraints, led the Gensler team towards a predominantly horizontal structure,” said Dawn Gunter, Managing Director in Gensler’s Tampa business.

“Our crew made a style and design that lifts the developing up to make porosity via the site and establishes a key see corridor instantly from the entrance to the seaside. The podium is shaped to determine a huge central courtyard that properties a quantity of resort amenities and public spaces that the group can enjoy.”

Cocoa Beach is on keep track of to get its 1st 4+ Star lodge – an “iconic resort” deserving of the Area Coast’s past and foreseeable future, in accordance to the developer’s software.

The vacation resort program calls for a condition-of-the-artwork grand ballroom for 1,000 individuals, a junior ballroom, a number of banquet/split out/non-public operate and board rooms, and a small business center, as properly as a number of outside terraces which enable for rocket start visibility.

Amenities available to the standard general public incorporate a wave/surf pool branded interactive indoor golfing suites a spa with 10-therapy rooms, salon and regions for out of doors wellness and a multitude of food items-and-beverage venues which include a signature great-dining restaurant & lounge, a 3-food restaurant, retro diner, Seaside bar & grille, branded significant-stop coffee shop, seashore club & tiki bar with a phase for live tunes and DJs, gelateria, lobby bar and sundries current market.

An easement from AIA to the beach will permit the public access to the beach front as a result of the property, and there is also a parking framework for 781 cars.

Private amenities for resort attendees include things like a resort pool, little ones pool and participate in location a pool bar Jacuzzis and cabanas a tennis courtroom, basketball court, pickleball courts, shuffleboard, cornhole, Bocci ball, pool and ping-pong tables bike rentals and beach front gear rentals and a fitness facility.


Driftwood Acquisitions & Development (Dad) was launched in 2015 as a special, boutique expense system for accredited investors to accessibility usually special institutional high-quality revenue producing resort property in the United States.

In 2020, Driftwood Acquisitions & Growth is rebranded as Driftwood Capital as it launches 3 new money scaling throughout three unique company divisions: Advancement, Acquisitions & Desired Fairness.

Created on the very long and storied accomplishment of sourcing and acquiring discounts for institutional associates at our sister management corporation (DHM), Driftwood Acquisitions & Progress (Father) was born as an independent corporation trying to find to handle a rising need to have in the investor market.

By investing in DAD’s choices, accredited traders no extended have to commit in conventional blind pool funds. Instead, accredited investors can participate in deal-precise financial commitment possibilities together with Father, a seasoned sponsor, after Dad has structured the offer, shut on the house, and installed DHM as operator. The deal is in place. The threat of closing is in the past. The financial investment focus on, a one, identifiable asset, has been acquired. The only issue for the accredited trader is no matter whether they want to take part in this offer along with Father or wait for the next one.