Rebranded, repositioned: O2 Beach Club vacation resort in Bermuda: Vacation Weekly
Gay Nagle Myers
Attempting to seize headlines although advertising and marketing a hotel renovation with a reopening date of Oct. 1 in the midst of a flurry of submit-pandemic Caribbean reopenings, stacks up to a bit of a obstacle.
Incorporate to the challenge a rebranding of the home underneath a new identify and its repositioning as a new entry in the luxury boutique sector.
Enter Patricia Affonso-Dass, team normal manager of Ocean Motels Group, three homes on the south coastline of Barbados. (She’s also the previous president of the Caribbean Hotel and Tourism Affiliation.)
The Barbadian, family members-owned lodge group entered the hospitality company in 1992. Its portfolio incorporates the obstacle: The shortly-to-open up, all-inclusive O2 Seaside Club & Spa, the former Ocean Two Vacation resort & Residences on Dover Beach front in St. Lawrence Hole.
Affonso-Dass explained that the team was “assured” that O2 Beach Club and Spa would “just take middle phase in Barbados’ luxurious boutique offerings with personalised provider, upscale accommodations, environment-course eating and the exciting, informal vibe of the south coast.”
The O2 title, by the way, is a nod to the image of oxygen, “an element as organic and as lifestyle vital as the act of respiratory,” she reported.
The transformation of the Ocean Two Vacation resort & Residences contains modern day design and style, upgraded facilities, luxury lodging and a lot of public areas in which to unwind and lounge. O2 will welcome all ages.
“We want our attendees to come to feel like they have just develop into VIP associates of the coolest beach club in Barbados,” Affonso-Dass claimed.
“We are advertising O2 to empty nesters, our customer base of visitors from the U.K. and North The usa and young gurus and families who want to working experience the energetic, fun vibe of the south coastline,” she said. “There is tons of electricity below, and we are putting our own spin on the vacation encounter with curated pursuits like climbing, catamaran sailing and windsurfing lessons.”
O2 will have 130 rooms and suites, together with swim-up rooms and a new 9-tale, 42-suite tower topped by a rooftop pool and fine eating cafe a few swimming pools (two are grownup-only) six dining choices 7 bars (two are swim-up) Acqua Spa physical fitness heart with rooftop yoga classes a teen lounge and day by day classes with subjects this sort of as planning regional recipes, enjoying the metal pan drum and learning the fantastic artwork of playing dominoes like a area.
Accommodations fall into three Collections: Club functions 18 substantial oceanview or oceanfront resort rooms with balconies Concierge presents 70 one- and two-bedroom suites with kitchens and increase-ons this sort of as personalized grocery company and complimentary spa remedies and Luxury has grownup-only suites that incorporate swim-up rooms with access to the river pool.
“Our reservations textbooks are open, and we’re selling for the Festive [holiday] season and winter,” claimed Jacqui McDermott, profits and advertising manager of Ocean Inns Group.
All-inclusive prices at O2 commence at $482 for each room, for each night time, double in a Club area and at $963 for every place, per night time, double in a Concierge Selection one-bed room suite.
The Ocean Motels Group also incorporates the all-inclusive Sea Breeze Beach Home and the all-suite South Beach Hotel near Rockley Beach front. The a few houses in the resort team adhere to rigid wellbeing and basic safety Covid protocols, and Affonso-Dass stated she hoped to offer you on-web page tests for friends when they return to or enter the U.S. right after their keep.
“Our message for our O2 company is that they are coming to a wonderful place and keeping at an all-inclusive luxury assets with a seashore vibe and sense, with plenty of focus without having pretension, in a pleasurable place of Barbados,” she claimed.
McDermott reported that advisors are critical to the success of the resorts. “We pay back commissions from 12% to 14% furthermore included incentives this sort of as home upgrades and neighborhood welcome packages for their consumers,” she mentioned.
Ocean Lodges Group has a loyalty benefits program for advisors. These who sign up by July 15 are entered in a raffle to acquire a 7-night time keep at O2.
