Rebranded, repositioned: O2 Beach front Club vacation resort in Bermuda: Journey Weekly
Homosexual Nagle Myers
Making an attempt to grab headlines though selling a hotel renovation with a reopening date of Oct. 1 in the midst of a flurry of put up-pandemic Caribbean reopenings, stacks up to a bit of a challenge.
Add to the challenge a rebranding of the house less than a new title and its repositioning as a new entry in the luxury boutique sector.
Enter Patricia Affonso-Dass, team general manager of Ocean Accommodations Team, 3 houses on the south coastline of Barbados. (She’s also the former president of the Caribbean Resort and Tourism Affiliation.)
The Barbadian, household-owned lodge group entered the hospitality business in 1992. Its portfolio contains the challenge: The quickly-to-open up, all-inclusive O2 Seashore Club & Spa, the previous Ocean Two Vacation resort & Residences on Dover Seaside in St. Lawrence Hole.
Affonso-Dass said that the group was “confident” that O2 Seashore Club and Spa would “consider heart stage in Barbados’ luxurious boutique choices with individualized service, upscale accommodations, environment-course dining and the enjoyment, relaxed vibe of the south coast.”
The O2 name, by the way, is a nod to the image of oxygen, “an component as organic and as lifetime crucial as the act of respiratory,” she stated.
The transformation of the Ocean Two Resort & Residences consists of contemporary style, upgraded features, luxury lodging and a lot of general public spaces in which to relax and lounge. O2 will welcome all ages.
“We want our guests to experience like they have just turn into VIP customers of the coolest beach club in Barbados,” Affonso-Dass said.
“We are internet marketing O2 to empty nesters, our client foundation of visitors from the U.K. and North The us and young gurus and households who want to encounter the lively, exciting vibe of the south coastline,” she reported. “You will find tons of power right here, and we are putting our have spin on the holiday vacation experience with curated things to do like mountaineering, catamaran sailing and windsurfing classes.”
O2 will have 130 rooms and suites, together with swim-up rooms and a new 9-tale, 42-suite tower topped by a rooftop pool and great dining cafe three swimming pools (two are grownup-only) 6 eating alternatives 7 bars (two are swim-up) Acqua Spa exercise center with rooftop yoga classes a teen lounge and day-to-day classes with matters this kind of as planning community recipes, taking part in the metal pan drum and finding out the wonderful artwork of playing dominoes like a local.
Lodging slide into 3 Collections: Club features 18 significant oceanview or oceanfront resort rooms with balconies Concierge delivers 70 a person- and two-bed room suites with kitchens and include-ons this sort of as personalized grocery services and complimentary spa therapies and Luxury has adult-only suites that involve swim-up rooms with obtain to the river pool.
“Our reservations guides are open, and we’re advertising for the Festive [holiday] time and winter season,” reported Jacqui McDermott, sales and promoting supervisor of Ocean Motels Team.
All-inclusive costs at O2 commence at $482 per room, per night, double in a Club home and at $963 for each room, for every night, double in a Concierge Collection a single-bed room suite.
The Ocean Lodges Group also features the all-inclusive Sea Breeze Seaside Residence and the all-suite South Seashore Hotel in close proximity to Rockley Seashore. The three houses in the hotel team adhere to rigid health and protection Covid protocols, and Affonso-Dass reported she hoped to give on-web-site tests for attendees when they return to or enter the U.S. following their remain.
“Our message for our O2 attendees is that they are coming to a wonderful place and keeping at an all-inclusive luxury house with a beach front vibe and come to feel, with lots of interest with no pretension, in a exciting space of Barbados,” she stated.
McDermott stated that advisors are critical to the results of the resorts. “We spend commissions from 12% to 14% additionally added incentives these kinds of as space upgrades and nearby welcome offers for their clients,” she said.
Ocean Motels Team has a loyalty rewards software for advisors. These who sign up by July 15 are entered in a raffle to earn a 7-night time keep at O2.
