ROOMDEX, A Lodge Upsell Innovator, Associates with Pacifica Inns

hotel upsell tool

“The good reasons for shifting our accommodations to ROOMDEX were being twofold,” explained John Pedlow, Vice President of Income at Pacifica Accommodations, “The first was the automation and streamlining of the upsell process all the way to the PMS. The 2nd reason is the access, ALL attendees direct and from OTAs get gives”

ROOMDEX, a pioneer in automated hotel upselling methods, announces that Pacifica Resorts has activated ROOMDEX’s Enhance OptimizerTM software program in four lodges, including, Marina Del Rey Lodge, (Venice, CA), Inn at the Pier (Pismo Beach front, CA), Blue Sea Beach Lodge (San Diego, CA) and La Jolla Cove Resort (La Jolla, CA).

Update Optimizer is an automated hotel upsell tool that generates revenue straight to a hotel’s bottom line. ROOMDEX intelligently calculates the greatest up grade present selling price and makes certain that only offered rooms will be available. Alongside with the up grade, visitors have the probability to buy early check out-in or late check out-out. Late check out out is available quickly pre-arrival and all through remain.

“The motives for moving our inns to ROOMDEX were being twofold,” explained John Pedlow, Vice President of Income at Pacifica Accommodations, “The to start with was the automation and streamlining of the upsell process all the way to the PMS. Other upsell computer software only ever received us 50 percent-way there. At the time the offer you request was made, someone desired to truly go and make certain that is took place in the PMS. By distinction, ROOMDEX integrates all the way by means of the method. Our functions workforce doesn’t have to get worried about a thing.”

“The second rationale is the attain,” John ongoing, “Other platforms only access the guests who right by way of our internet site. ROOMDEX features go out to any visitor in the system, regardless of regardless of whether they booked directly with us or booked as a result of an OTA. We’re enthusiastic to carry on to roll out ROOMDEX to our other attributes.”

At Pacifica ROOMDEX enabled inns have described an regular of $103 of supplemental room products up-promote revenue for each up-sold keep considering that utilizing the lodge upsell software. Improve OptimizerTM room profits is increasing RevPar and boosting ADR when lodges need to have it most – even throughout low occupancy.

“We have been really pleased with the functionality we are seeing at the Pacifica resorts so much,” claimed Jos Schaap, CEO and Co-Founder of ROOMDEX, “Despite the occupancy worries the pandemic has introduced, the Pacifica team has proven that they can nonetheless push ancillary earnings in tricky sector disorders.”


ROOMDEX’s resort upsell software program, “Upgrade Optimizer,” automates, monetizes and in the long run simplifies the lodge home enhance system by placing the electricity of choice in the resort guest’s palms. Automation is the cornerstone of our groundbreaking resort optimization platform. ROOMDEX works by using lodge reservation, guest facts and its proprietary persona and price tag algorithms to provide individualized electronic offers, considerably improving the guest expertise. The hotel upsell device relieves hoteliers of the labor time necessary by other upselling solutions whilst providing high margin profits and a substantial ROI.

The company was started by Jos Schaap, Pierre Boettner and Denis Bajet, a few business veterans (Ex. MICROS-OPERA (now Oracle Hospitality), StayNTouch, Shiji and Nor1) who jointly provide about 90 yrs of resort program innovation working experience in PMS, integrations, revenue administration, BI, mobile, self-service and upgrade optimization application. Because founding in spring of 2020, ROOMDEX has signed on a lot more than 55 lodges with 5,500 rooms throughout the U.S., U.K. and Europe, take a look at

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ABOUT Pacifica Inns:

Pacifica Inns was fashioned in 1993 to consolidate the hospitality functions of Commit West Money Company, which has been involved in the acquisition, advancement, refurbishing and functioning of high-quality hotel houses and other commercial genuine estate homes for virtually 30 decades. Currently, Pacifica Lodges is the biggest proprietor and operator of boutique accommodations on the Pacific Coast. Pacifica Hotels’ 40 impartial and flag attributes in key California metropolitan areas from San Diego to San Francisco, as nicely as Hawaii, element exceptional places, AAA 3 and 4-diamond rankings, upgraded facilities and higher specifications of visitor assistance. For entire hotel descriptions and reservations, visit

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