ROOMDEX, A Lodge Upsell Innovator, Partners with Pacifica Hotels | News

SANTA CRUZ, Calif., Feb. 11, 2021 /PRNewswire-PRWeb/ — ROOMDEX, a pioneer in automated lodge upselling options, announces that Pacifica Resorts has activated ROOMDEX’s Enhance OptimizerTM application in four resorts, such as, Marina Del Rey Hotel, (Venice, CA), Inn at the Pier (Pismo Seashore, CA), Blue Sea Seashore Lodge (San Diego, CA) and La Jolla Cove Resort (La Jolla, CA).

Update Optimizer is an automated lodge upsell instrument that generates earnings immediately to a hotel’s bottom line. ROOMDEX intelligently calculates the very best enhance give cost and assures that only readily available rooms will be made available. Alongside with the upgrade, attendees have the prospect to invest in early look at-in or late look at-out. Late check out out is supplied instantly pre-arrival and for the duration of stay.

“The causes for going our hotels to ROOMDEX ended up twofold,” mentioned John Pedlow, Vice President of Income at Pacifica Resorts, “The first was the automation and streamlining of the upsell method all the way to the PMS. Other upsell software only ever bought us fifty percent-way there. When the supply request was built, any person wanted to essentially go and make positive that is occurred in the PMS. By distinction, ROOMDEX integrates all the way by the method. Our functions group won’t have to get worried about a thing.”

“The next rationale is the achieve,” John continued, “Other platforms only reach the visitors who specifically by way of our internet site. ROOMDEX provides go out to any visitor in the procedure, irrespective of irrespective of whether they booked immediately with us or booked via an OTA. We are thrilled to carry on to roll out ROOMDEX to our other attributes.”

At Pacifica ROOMDEX enabled resorts have documented an typical of $103 of additional home merchandise up-promote income per up-offered remain considering the fact that employing the lodge upsell software. Update OptimizerTM area profits is bettering RevPar and boosting ADR when hotels will need it most – even in the course of lower occupancy.

“We have been particularly pleased with the functionality we are viewing at the Pacifica motels so considerably,” said Jos Schaap, CEO and Co-Founder of ROOMDEX, “Despite the occupancy troubles the pandemic has offered, the Pacifica crew has proven that they can even now drive ancillary profits in rough marketplace ailments.”


ROOMDEX’s resort upsell program, “Enhance Optimizer,” automates, monetizes and finally simplifies the hotel area update system by placing the electric power of choice in the hotel guest’s palms. Automation is the cornerstone of our pioneering resort optimization platform. ROOMDEX employs hotel reservation, visitor information and its proprietary persona and rate algorithms to supply personalized digital presents, enormously improving the guest working experience. The lodge upsell device relieves hoteliers of the labor time demanded by other upselling solutions although offering high margin income and a considerable ROI.

The enterprise was founded by Jos Schaap, Pierre Boettner and Denis Bajet, 3 marketplace veterans (Ex. MICROS-OPERA (now Oracle Hospitality), StayNTouch, Shiji and Nor1) who collectively carry about 90 many years of lodge software innovation experience in PMS, integrations, profits administration, BI, cellular, self-service and update optimization program. Considering the fact that founding in spring of 2020, ROOMDEX has signed on additional than 55 hotels with 5,500 rooms across the U.S., U.K. and Europe, check out

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ABOUT Pacifica Accommodations:

Pacifica Inns was shaped in 1993 to consolidate the hospitality operations of Devote West Monetary Corporation, which has been concerned in the acquisition, growth, refurbishing and functioning of good quality lodge houses and other professional serious estate properties for just about 30 years. Nowadays, Pacifica Resorts is the major operator and operator of boutique lodges on the Pacific Coastline. Pacifica Hotels’ 40 unbiased and flag attributes in vital California metropolitan areas from San Diego to San Francisco, as very well as Hawaii, aspect excellent areas, AAA 3 and 4-diamond rankings, upgraded facilities and superior criteria of guest services. For complete lodge descriptions and reservations, pay a visit to

Media Get in touch with

Jos Schaap, ROOMDEX, Inc, +1 240 720-7582, [email protected]

Kate Morgan, Pacifica Inns, 949-299-5601, [email protected]

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Resource ROOMDEX, Inc