Sternlicht Luxury Motels Tap Carbon Offsets for Loyalty Program

Sternlicht Luxury Motels Tap Carbon Offsets for Loyalty Program

Billionaire Barry Sternlicht is pitching recurrent friends at his company’s accommodations on a new loyalty proposition: As a substitute of working with points to shell out for free of charge stays or space updates, devote them on carbon offsets.

The new initiative, which SH Hotels & Resorts calls “Mission by SH,” resembles other lodge loyalty applications in most approaches, with associates earning benefits for paying funds at the properties. But in addition to spa time or own-instruction periods, guests can use the factors to offset carbon emissions.

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The company tested the method at the 1 Lodge South Beach front in Florida at the close of last 12 months and will carry it to the Baccarat Resort New York, as well as qualities in Brooklyn, West Hollywood and London.

Visitors will make rewards well worth as considerably as 4% of the income they expend at the company’s resorts, exactly where charges can major $1,000 a evening. The credits can be used to fund forest preservation in the U.S., wind energy projects in India and other initiatives.

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