Moxy South Seashore Debuts as Elegant Celebration of Miami Culture
WHY IT Charges: The Moxy brand’s do-it-you ethos is an fantastic in shape for the COVID-19 era, showcasing contactless test-in, huge-open up public areas and plenty of outside spaces, which were being developed for flexible use. At this, its first resort-design assets, the retro-satisfies-modern day aesthetic borrows from midcentury Cuban and other Latin American influences, which includes the present-day and cosmopolitan artistry of Mexico City. — Laurie Baratti, TravelPulse Affiliate Writer
Miami’s Artwork Deco District lights up right now with the opening of Moxy Miami South Seaside. Lightstone, the builders guiding 3 award-profitable Moxy hotels in New York Metropolis, has designed a trendy, playful open-air concept celebrating Miami’s cosmopolitan lifestyle and breezy outside living.
With a structure that blends the glamour of midcentury Havana, the artistry of modern Mexico City, and a tropical vibrancy that is unmistakably Miami, Moxy South Seaside features the eating, drinking, and lounging solutions that fashionable vacationers crave, all positioned steps from the sand.
The 202-home, eight-tale hotel, showcasing two pools and the nearby Moxy Seaside Club, will be the initially vacation resort-style house less than Marriott International’s Moxy Accommodations model, marking a new chapter for hospitality in Miami Beach. Moxy South Seashore is upending the way travelers knowledge resorts in the new year, from contactless test-in to indoor-outdoor lounging, conference, fitness, and eating areas.
The hugely anticipated opening of Moxy South Beach front will come at a pivotal time for Miami Seaside, which is repositioning its classic leisure district as the new “Art Deco District”—a reimagination of the historic community with Moxy South Seashore at the forefront. Situated at a cultural crossroads, close by landmarks involve the Miami Beach Conference Center, Wolfsonian-FIU Museum, Miami Beach Cinematheque, Fillmore Miami Seashore at the Jackie Gleason Theater, and The Webster boutique.
“Opening the lodge for the duration of this unparalleled time presented Lightstone with a special problem,“ suggests Mitchell Hochberg, Lightstone’s President. “Moxy South Beach front isn’t a reaction to the pandemic, even if it feels like an antidote to it,” states Hochberg. “In a way, the structure expected the demands of the existing environment, so we’re able to accommodate what individuals are wanting for correct now: contactless verify-in, out of doors spaces, and a do-it-you ethos. But we normally stayed real to the roots of the Moxy model, permitting attendees curate their own encounter whilst they escape reality for a few times in South Beach front, and the icing on the cake is that it is all at an interesting value point. Which is an idea with timeless appeal.”
Design: Celebrating Miami’s Cosmopolitan Tradition
Moxy South Beach’s interiors are created by Rockwell Team (community areas and bedrooms) and Saladino Design Studios (Serena, Como Como, and Mezcalista), when exteriors are by Kobi Karp Architecture in collaboration with Rockwell Group. Visitors can customise their level of conversation as they shift from the sanctuary of their bed room to public areas designed for socializing on desire. The the vast majority of spaces are open up-air and blend seamlessly with indoor locations. Community spots are peppered with non-public and semi-private enclaves—including poolside cabanas, open-air assembly studios, and sequestered eating tables—that let attendees be in the mix and on their own all at the moment.
Visitors enter the hotel through the principal walkway on Washington Avenue or the modern day porte-cochère at the east entrance. The solar-drenched foyer options numerous comfortable seating parts with amusements, such as a foosball desk whose gamers are vintage pinup dolls brought into the contemporary era as a women’s soccer workforce, as perfectly as a carnivalesque, Zoltar-motivated, payphone that delivers complimentary horoscope readings from resident astrologer @Bassfunkdaddy. The lobby’s 3 flexible meeting studios and restaurant all converge all-around a substantial, open-air courtyard. The room is surrounded by glass walls that can open up or close as the climate permits.
The indoor-outside areas continue with a health heart inspired by close by Muscle Beach front an outside motion picture screening space on the rooftop and the Moxy Beach Club on Miami’s famous South Seaside. The 72-foot, cabana-lined pool on the 2nd-floor terrace maximizes see-and-be-found sightlines with tiered lounge seating, benches in the h2o, and luxury non-public cabanas. A circular communal shower invites flirtatious interaction, with flamingoes peeking through the bordering hedge. Swimmers in the pool can peek down directly into the lobby by means of an eight-foot, see-by means of cutout at the bottom of the pool, including up to an exhibitionistic vibe that embodies South Beach front. The hotel’s eighth-ground rooftop characteristics a shallow lounging pool with chaises submerged in the water and daybeds formed like lily pads.
The 202 thoughtfully-intended bedrooms contain King, Double Queen, or Quad Bunk possibilities, as nicely as residentially styled suites. All rooms are dressed in vivid Miami hues and bathed in daylight many thanks to ground-to-ceiling windows. Impressed in element by the Clyde Mallory Line, an overnight ferry service between Miami and Havana that operated in the 1940s and ‘50s, the rooms resemble ocean liner staterooms with ingenious, area-maximizing storage solutions. Oceanview rooms on greater flooring offer unobstructed vistas of the Atlantic, when other rooms aspect expansive sights of South Beach’s pastel-hued architecture. Bedrooms attribute tailor made art by Miami artist Aquarela Sabol depicting legendary artists — Frida Kahlo, Jean-Michel Basquiat, Pablo Picasso, and Salvador Dalí — traveling to South Beach.
“Our style and design strategy for Moxy South Beach front celebrates Miami’s uniquely multicultural design, from eclectic Art Deco motifs and Miami Modernism, to Cuban and other Latin American influences,” states Greg Keffer, Husband or wife and Studio Leader at Rockwell Group. “To seize the vibrant, carefree sophistication of South Seaside, we blurred the boundaries concerning indoor and out of doors facilities, and made gentle-crammed guestrooms that have a emotion of openness.”

Foodstuff & Beverage: Structure Encouraged by Mexico City, Oaxaca & Havana
For the eating and drinking venues, Lightstone tapped the Miami restaurateurs driving the uber-well-liked Coyo Taco and 1-800-Lucky to make 6 new unique ideas, drawing on Mexican, Caribbean, and regional flavors.
Starting off at the signature Bar Moxy, friends can concurrently check-in speak to-no cost and get a handcrafted cocktail. Retro-design swivel barstools surround the oval-formed bar, whilst an infinity mirror set up higher than contains the cellphone amount of El Floridita, the legendary Havana watering gap, shelling out tribute to Miami’s Cuban heritage.
Going through Bar Moxy is Los Buenos, the all-working day bodega and taco stand, which will dish up tacos on hand-pressed tortillas and burrito bowls, as nicely as breakfast goods and a wide variety of specialty espresso beverages by La Colombe, together with super-sturdy and sweet Cuban-style cafecitos. Los Buenos will also provide a curated selection of outfits, components, journals, and traditional Miami gifts sourced from area purveyors.
On the 2nd floor, an open-air rooftop restaurant and bar, Serena, channels the enchanting rooftop and patio restaurants of Oaxaca and Mexico City. Positioned on a vibrant, lushly planted terrace, Serena has a laid-back however complex vibe which is like none other in Miami. Lounge and table seating—plus an engaging menu of shareable dishes and hand-crafted cocktails—create an inviting environment for sunset cocktails and nibbles, leisurely lunches and dinners, or buzzy brunches accompanied by are living new music.
The hotel’s eighth-ground rooftop bar, aptly named The Upside, has a shallow lounging pool, alfresco movie screening area, whimsical seating possibilities, and 360-degree panoramic sights of the ocean and Miami Beach front. Out there solely to hotel guests and for non-public gatherings, The Upside will turn into a coveted place for events, movie screenings, and pop-ups. A sinuous canopy on the rooftop offers shade all through the working day, even though showcasing a good, geometric mural by New York artist Edward Granger when illuminated at evening. The piece is a nod to the thriving avenue artwork scene in nearby Wynwood and acts as a colorful beacon for the lodge.
Opening April 2021 is Como Como, a marisqueria (seafood restaurant) and raw bar centered all around the “fuego”, a wooden- and charcoal-fired grill employing historic Mexican methods. The open up-cooking idea will allow diners to observe the culinary procedure firsthand, while a “tequila tree” sculpture theatrically dispenses the agave spirit from hand-blown glass spheres. The cafe also serves diners in its outside courtyard, a lush area layered with colored tilework, hanging vegetation, and a indication reading through “Besos De Mezcal,” hinting at the night time to occur.
Also opening in April is a attractive and mysterious mezcal lounge, Mezcalista, accessed possibly from the back of the marisquería or via a discreet entrance on Washington Avenue. Friends will sip and savor an assortment of over 100 styles of rare mezcals and tequilas in this seductively lit, catacomb-like lounge.
“We’re building ideas that give persons a ton of option,” says Sven Vogtland, co-founder of Coyo Taco Team. “You can head up to Serena for a sunset consume and a chunk, sit down for an classy meal at Como Como, or take pleasure in the intimate electrical power of Mezcalista while the DJ spins. Or you can have all three in a single night. We’re offering a wide variety of vibes and environments, which in switch will attract a genuine intermingling of distinctive types of attendees.”

Programming: The Resort as a Cultural Crossroads
An energetic mix of cultural and way of life programming will roll out at Moxy South Beach, together with numerous distinctive partnerships. Adapting the noteworthy #SWEATatMoxy plan from its sister attributes in New York, Moxy South Seashore will have attendees operating up a sweat with “Glutes Check” classes from regional conditioning expert Starr Hawkins, taking component in restorative sessions from NYC-centered BeRevolutionarie, or becoming a member of a Surfing Bootcamp from Surfrider Basis, an organization devoted to the security and satisfaction of the world’s ocean waves and shorelines. The Surfrider Foundation collaboration proceeds with Silent Disco seaside cleanups and surf-inspired motion picture screenings on the rooftop. The rooftop will also host biannual screenings in partnership with the Miami Film Pageant.
On the rhythm front, Prism Artistic and Tigre Appears are curating a weekly reside tunes collection with emerging musicians. The hotel is also partnering with heralded style-bending Miami orchestra Nu Deco Ensemble to share recurrent are living streams of their bought-out live shows. These partnerships keep on on the compact monitor by way of Moxy South Beach’s in-area Television set channels, such as Nu Deco Ensemble’s “Orchestra Reimagined” performances. Resort friends will also obtain special perks at cultural establishments like the Bass Museum, Rubell Museum, Superblue Miami, and the Pérez Artwork Museum Miami (PAMM).
Launching opening weekend—just in time for Valentine’s day—is the Foreplay – Mezcal, Oysters, Vinyls & Dice Package. In legitimate Moxy manner, the playful bundle is complete with all the essentials for a romantic evening out and a naughty evening in. Friends acquire a dozen oysters, two signature mezcal cocktails at Serena, and a Attractive 6 Dice Activity for impromptu foreplay fun. The free in-area document player with “aphrodisiac album collections” is a mood-boosting enhancement.
COVID-19 Safeguards & Enhanced Sanitation
In the wake of the COVID-19 pandemic, Moxy South Seaside is utilizing the most sophisticated cleansing and sanitizing techniques offered. A clean AtmosAir procedure will continually observe, disinfect, and purify the indoor air, applying a chopping-edge bipolar ionization technological innovation that filters out airborne viruses, molds, and microbes. In addition, Asepticare® cleaner, utilised throughout the hotel, properly deodorizes and eradicates allergens, germs, mildew, viruses, bacteria, and mildew. Significant-contact things this kind of as elevator buttons and stair handrails will be continually and regularly disinfected employing healthcare facility-quality disinfectants. An on-house Cleanliness Captain enforces Marriott’s 200-in addition cleansing protocols through its Global Cleanliness Council and Dedication to Cleanse, which incorporate recurrent disinfection of all hotel surfaces, demanding place cleanliness criteria, constrained capacities, and new social distancing techniques. All Moxy South Seashore crewmembers are required to acquire temperature checks prior to entering the building, and all will obtain certification on COVID-19 protection and sanitation protocols from the on-web page Cleanliness Captain.
Moxy South Seaside is found at 915 Washington Avenue, Miami Seaside, FL 33139. Prices get started at $159 for every night time.
For extra details, go to moxysouthbeach.com.
Resource: Marriott Intercontinental push launch.
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