Virgin Resorts, the hotel department set to start a new residence in Las Vegas afterwards this month, has named a new CEO.

The business declared Monday that James Bermingham, a former Montage Worldwide executive, has been appointed at CEO, powerful straight away.

Bermingham replaces Raul Leal, who had been at the helm of the enterprise for 10 yrs before saying his choice to move down in January. He is established to remain as an advisor to Virgin Motels.

“For above a ten years, we have been devoted to giving entertaining and unforgettable experiences for our attendees, and I can think of no one improved than James to spearhead this exertion as we keep on to mature the manufacturer on a world scale,” Richard Branson, founder of the Virgin Team, reported in a Monday news release.

Bermingham has much more than 35 several years of expertise in the hospitality market, in accordance to the release. Former roles involve govt vice president of functions for Montage Intercontinental, government positions with ITT Sheraton Corp. and typical administration rolls at the St. Regis Lodge in Houston and Montage Laguna Beach.

“I have extended admired Virgin Hotels’ skill to seamlessly blend good and innovative style and design with elevated services and — it’s possible most importantly — entertaining,” Bermingham explained in the launch. “Watching the model expand into itself as a responsible haven for the two leisure and enterprise tourists without sacrificing its inherent ‘cool factor’ has been fascinating, to say the the very least, and I’m seriously on the lookout ahead to signing up for this sort of a dynamic workforce.”

Virgin Motels was established in 2010 and operates resorts in Chicago, Dallas and Nashville. The business is established to open a resort-on line casino in Las Vegas on March 25, and openings in New Orleans and New York City are established to adhere to this yr.

“James’ appointment arrives at an fascinating time of accelerating expansion for us,” Virgin Hotels Chairman Peter Norris claimed. “His many years of industry expertise and acute world know-how will be a genuine asset for the brand name as we push to grow our footprint both domestically and internationally.”

Get hold of Bailey Schulz at [email protected]. Abide by @bailey_schulz on Twitter.